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High Street Dreams Harry SingerThank HELLFIRE, we're back on the telly!

Phew, we were getting worried for a minute. For some reason to do with the Bank Holiday (couldn't they see that one coming?) and the Football (we're now rootin' for Spain) the series was put on hold. But now it's back with a vengence!

Here's what they say:

"Jo Malone and Nick Leslau help two entrepreneurs who are desperate to enter the competitive market of homeware.

Can Jo and Nick nurture female Blacksmith Bex Simon to such point that her unique gothic style appeals to the more conservative high street consumer? Will they guide quantum physics doctor Harry Singer in the right direction and ensure his innovative picture frames are snapped up by a major retailer?

With only eight weeks to prepare Bex and Harry for the business pitches of their dreams, Jo and Nick enlist the help of top product designers Ben De Lisi and Nick Munro as well as a selection of industry experts and branding gurus.

Can Bex create a completely new product whilst controlling her spiraling manufacturing costs? Will Harry accept he needs to think up a totally new brand name and re-design his original product? Home is where the heart is, and whilst Jo and Nick support Bex and Harry every step of the way, will their experience and advice be enough to ensure that they both become high street brands of the future?"

Tell your friends! Tell your family! Tell your family's friends! Tell your friends' family! It's going to be sweeeeet mother photo! 

  • Victoria Fairweather says...

    Watched the show on Friday, loved the product…even recorded the end of Hellfire so I could see the outcome. Typed phlib into Google that night and there you where…..
    I love photos and hate leaving them on the computer so I love this idea. I can’t wait to buy one once back in the working world, skint student at the moment!!

    All the best, keep up the photo liberation!!

    On July 12, 2010

  • Kelly says...

    I really liked the product after seeing it on TV and really want to buy 2 for my room! Have hundreds of photos on my hard drive, lost a lot over the years too so this is a great way of showing some around the house!

    On July 12, 2010

  • Jan says...

    Couldn’t believe that snooty woman at Heal’s! I’m 60 and I want one in every room and at work.Will be ordering as soon as new colours are available.

    On July 10, 2010

  • Pip says...

    Tuned in halfway through and was fascinated to find out what the strange white metal things did! Really love the product, will be buying as a present to myself in my new house!

    On July 10, 2010

  • Mike W says...

    I can’t believe I’m not allowed to buy one as I’m over 45 years of age!

    Pity. ‘cos it’s a great idea as well…

    On July 09, 2010

  • annie says...

    Congrats with your product. Hope all goes well with your future business.

    On July 09, 2010

  • T Parker says...

    I think your product is awesome, and will definately buy one…or maybe two for my office now I have the website…it’s saved on my fav’s
    Go Phlib!

    On July 09, 2010

  • Paul Cubbin says...

    Just saw the TV programme, went straight online to see if you’d floated or sank and I’m pleased to see you’ve floated and that you’ve bumped the prices up … perhaps a little beyond what I’d have chosen though!

    However, that aside, I just have to congratulate you on your endeavour, as an artist (kind of) still struggling with the dilemma of increasing production vs keeping standards high, I can completely identify with the misgivings you must have had as different mentors came in with their tuppence worth and seemingly wrested your baby from you by trying to drag it into the real financial world!

    And I would also like to share a completely free suggestion (which is just as well because it’s not worth anything). For those who like the odd frame around a picture or want to jazz up their phlib wall, how about making thin metal individual frames in variety of colours as an accessory pack? They could be fastened with the same magnetic tabs and may also appeal, not just to existing phlib customers, but also to people outside of your original predicted customer base, who would buy your frames, but prefer to have even a simple frame around their picture.

    Best of luck.

    On July 09, 2010

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